LiveFlow
LiveFlow is actively reshaping how finance work gets done. They united Accounting, AP/AR, and FP&A workflows into a single AI-native ERP, while automating the manual spreadsheet chaos that usually keeps finance teams awake past midnight.
What we did
Brand Refresh
creative strategy
Brand design
Web Design
Creative opperations
art direction
Brand Refresh
creative strategy
Brand design
Web Design
Creative opperations
art direction
The Issue
There was just one problem.
They had completely outgrown its launch-era visual identity. They had built a groundbreaking, category defying platform, but the brand still looked like a standard SaaS product.
(You know the look... ultra minimal, simple typefaces ect.)
The product was heading into uncharted territory, they needed their brand to reflect that.
The Approach
Most B2B finance tools look like they were designed by a bunch of suits that actively hate on fun.
We started by tearing down those tropes. LiveFlow’s true product ethos is simple: bring real, unforced joy to finance workflows.
So, we anchored the design laws directly to that mission and threw out the stale corporate visuals.
The Result
We built an identity that aggressively refuses to blend into a sea of overly smiley stock photos.
Through expressive typography, stimulating color palettes, punchy illustration, dynamic motion, and a distinct voice, the brand system emulates the exact feeling of using LiveFlow day to day: fast, frictionless, and shockingly pleasant.
The Merge
Before launch, the sharpest version of LiveFlow was tucked away on a subdomain while the main site still wore the old identity.
Two sites, one product line, and customers doing the reconciling goes against what the company is trying to achieve.
It started with a homepage engineered to pitch both flagship products side by side. From there, we expanded into dedicated feature, integration, and industry pages, giving every single workflow a sharp, specific stage to sell itself.
